She applies rigorous anthropological methods that highlight issues and resolve problems that would not be recognizable otherwise. The book is a must read for businesses looking to differentiate themselves, create value, and thrive. However, Andi Simon's eye-opening approach to business reveals that any
She applies rigorous anthropological methods that highlight issues and resolve problems that would not be recognizable otherwise. The book is a must read for businesses looking to differentiate themselves, create value, and thrive. However, Andi Simon's eye-opening approach to business reveals that any organization can constantly improve and grow. It provides a thoughtful and insightful perspective that brings to light new and important perspectives useful to any manager.'' --Kim Cameron, PhD, Ross School of Business, University of Michigan ''All of us who run businesses tend to feel confident that we excel at what we do and that we use our resources wisely. Andi is a master at breaking down the complex and varied options businesses face into a clear cohesive strategy, brand, and set of implementation tactics--a rare combination of talents.'' --Carmen Effron, Founder and CEO of C F Effron Company ''Andrea Simon's book, On the Brink, provides a unique contribution to the overSimon is a trained practitioner in Blue Ocean Strategy® and since 2007, has given over 250 CEO workshops and speeches on the topic and consulted with a wide range of clients to help them redesign their strategies and open new markets. Her proprietary ChangeMap™ process enables companies to envision a future and then ''reverse plan'' to ensure that the vision is achievable. Dr. Andrea Simon, ''Andi,'' is a corporate anthropologist who specializes in working with organizations that need or want to change.
Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, they often don't know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it's in danger of becoming cliché. Whether searching for a way to revitalize a business or to expand a successful company into new and profitable directions, the strategies outlined in On the Brink will give readers the fresh approach they need to achieve meaningful business breakthroughs.. In her groundbreaking book, On the Brink: A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth. From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award-winning product just wasn't selling--the storiesYou might be tempted to give it none. There is almost no sense of realism in these stories -- and that is probably a good thing. The wonderful books of Walter Farley hooked me on thoroughbred racing when I was a young girl. It also provided the initial intelligence that the Soviet Union was not as well equipped numerically or technologically as America's Cold War worst-fears scenarios might have envisioned. He contended also that the photograph usually tells you more about the photographer than the subject. Expenditure cascades and the introduction of Darwinian examples helps to explain our shortcomings in our quest for ever more goods and services. Several pages are word for word from her previous book "Pandora's Daughters". What I mean is this. I delved deeply into it by using words and imagery. Since I'm a retired auto mechanic, the rest of the book may not get use, but it will be a good reference for future maintenance.. I suspect this radicalism might seem dated to the contemporary reader, but it is still interesting. "When The Railroad leaves Town: Volumes 1 & 2" is especially recommended for academic library American History, Social Issues, American Transportation Studies, and Urban-Planning reference collections and supplemental reading lists.. While self-interest can be channelled to serve the common good via compeition, it can often lead to results that diminish the overall economic pie. It was mo
- Title : On the Brink: A Fresh Lens to Take Your Business to New Heights
- Author : Andi Simon PhD
- Rating : 4.97 (916 Vote)
- Publish : 2015-2-10
- Format : Hardcover
- Pages : 184 Pages
- Asin : 1626342806
- Language : English
No comments:
Post a Comment